Time of publication:

2024-02-28

The color techniques in product packaging design should pay attention to the following points: Firstly, the coordination between color and packaging; The second is the contrast between colors and the colors themselves. These two points are the key points of color application. （1） Color and packaging care So, where should the relationship between color and packaging start? The external packaging color can mainly reveal or reflect the internal packaging items. People can basically perceive or think of what the inner packaging is when they see the color box packaging. If you can come into the store to see the goods, many products do not reflect this caring relationship. So much so that consumers cannot think of what the packaged product is from the outside to the inside. Of course, it will not have a positive promoting effect on product sales. The color of normal outer packaging should grasp the same characteristics to varying degrees; From an industry perspective, food color box packaging normally uses its main colors of goose yellow and pink to express warmth and familiarity. Of course, many teas are green, many beverages are green and blue, many wines and cakes are red, and many children's foods are rose colored. The main colors of daily cosmetics are rose, pink, light green, light blue, and dark brown to highlight warmth and elegance. Clothing, shoes, and hats are mostly dark green, dark blue, brown, or gray, with (2) Color and color contrast Let's talk about the contrast between colors. This is something that is easy to express but difficult to grasp in many product packaging designs. From the perspective of design masters, the wound effect of packaging is like spring snow, on the contrary, it is like a person from the bottom. In Chinese calligraphy and painting, there is a popular saying that the product packaging is "airtight but can be used for horse racing". It is actually a comparative relationship. This contrast is very obvious and common in packaging design. These so-called contrasts generally include the following aspects: depth contrast of color application, lightness contrast of color application, point-to-point contrast of color application, minimalist contrast of color application, elegant contrast of color application, contrast contrast of color application, and so on. Every time we go shopping in the mall, we are quickly attracted to brightly colored products. Every time I choose something, I stand outside the door and walk past the product packaging. Only the colors that attract me will be consulted based on the specific situation. Because it stands out among many products, it seems that the application of color is of great significance to the design of product packaging. If the color is used well, the product will quickly stand out.